Website UI Redesign for NGO Portal

I worked on a freelance collaboration with a local NGO, Aisha took the lead on revamping the user interface of their website to enhance navigation and improve donor engagement. The original website had cluttered layouts and inconsistent branding, which led to poor usability and bounce rates. Aisha conducted heuristic evaluations and user journey mapping to understand critical drop-off points. Using Figma and Adobe XD, she developed wireframes that streamlined donation flows, added clear CTAs, and included storytelling elements to foster emotional connections. Post-launch analytics showed a 2x increase in time spent on the site, a 30% uptick in donation conversions, and positive feedback from users praising its cleaner, faster experience. This real-world exposure strengthened Aisha’s confidence in applying classroom UX theories to impactful client work and demonstrated her ability to deliver results on mission-driven projects.