Project Overview
Fern & Footprints is Aanya Mehta’s signature blog—a storytelling space born from her love for slow travel and indoor greenery. Created in 2020, the blog grew organically as Aanya shared heartfelt posts about local travel, plant care adventures, and minimal eco-living. The name reflects her two core passions: collecting memories from her footsteps around India, and nurturing her ever-growing plant shelf.
The blog features three key categories:
1) Plant Parenting: From reviving a drooping monstera to DIY composting, Aanya wrote guides that were equal parts informative and personal.
2) Hidden Travel Gems: She explored places beyond tourist maps—writing photo-essays and budget guides for solo travellers.
3) Lifestyle & Reviews: A cozy section of book reviews, zero-waste swaps, and Sunday café recommendations.
By pairing poetic writing with SEO-smart structuring, the blog attracted a niche yet loyal readership, peaking at 7,000+ unique visits per month. It also served as a portfolio base that led her to freelance gigs in lifestyle content and ethical travel.
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