To grow as a content strategist, you'll need a combination of creative, analytical, and organizational skills. Here are the key ones:
1. Content Planning & Editorial Strategy: Ability to develop and manage editorial calendars aligned with business goals and audience needs.
2. Audience Research & Persona Development: Understanding target audiences through data, interviews, or analytics to guide content tone, format, and distribution.
3. SEO & Content Optimization: Strong knowledge of keyword research, on-page SEO, and performance tracking to ensure content visibility.
4. Writing & Editing: Excellent writing skills with a focus on clarity, tone, and brand voice; ability to edit for both grammar and strategy.
5. Analytics & Performance Measurement: Familiarity with tools like Google Analytics or HubSpot to assess what content works and iterate accordingly.
6. Content Management Systems (CMS): Comfort with platforms like WordPress, Drupal, or Webflow to publish and manage content efficiently.
7. Cross-functional Collaboration: Ability to work with designers, developers, marketers, and stakeholders to align content with broader goals.
8. Project Management: Organizational skills to juggle multiple projects, meet deadlines, and manage contributors.
9. Channel Strategy: Understanding how content performs across different channels (e.g., blogs, social media, email, video) and tailoring strategies for each.
10. Storytelling & Branding: Ability to craft compelling narratives that align with brand identity and resonate with users.
