“MindBloom Co. Campaign – Word Slinger Showdown”

MindBloom Co. – Round 1 Submission
Name: Suryansh Tiwari
College: Lucknow University
Date: 30 June 2025
Product 1: Calm Capsules
Rewritten Description (Witty Tone)
Worried about life? Next paycheck? EMI? Love life? Chill—Calm Capsules got you. These tiny legends are packed with ashwagandha and chamomile to tell your anxiety to take a break. No groggy mornings, no 3 AM spiral. Just sleep mode in a capsule. Your brain will thank you in the morning.
Formal Tone
Calm Capsules are made with ashwagandha and chamomile—herbs known to reduce anxiety and improve sleep. For those who want to manage stress naturally, without feeling drowsy or dependent, this is a steady, simple solution. Wake up calmer, clearer, and more in control of your day.
Gen Z Tone
Waking up grumpy and looking anxious? Not so dank, man. Pop a Calm Capsule and get up—you’ve got way too many stereotypes to break and no time for restlessness. Sleep better, stress less, and vibe harder. No cap.
Product 2: Focus Mist
Rewritten Description (Gen Z Tone)
Lowkey distracted, mate? Use this mist and turn into a concentrated, achieving MONSTER without the STING. Just one spritz and you're locked in—zero chaos, full clarity. Peppermint and rosemary got your back. Gives your mind WIINGS (you know the reference).
Formal Tone
Focus Mist uses peppermint and rosemary to support mental clarity and help you concentrate better. It’s a clean, natural boost without the side effects of caffeine or stimulants. Great for workdays, study sessions, or anytime you need your mind to stay sharp and on track.
Witty Tone
Spray it out to think it out. This isn’t just a mist—it’s post-breakup clarity in a bottle. One spritz and your brain stops scrolling and starts solving. Whether you're chasing deadlines or UPSC dreams, this dope little spray has your back. Because let’s face it—India needs more IAS officers.
Tone Strategy Note
Each tone was written for a specific kind of reader. The formal version is clear and trustworthy for those who want safe, functional wellness products. Witty grabs attention with humor and everyday references. Gen Z is full of energy and inside jokes—it sounds like how we actually talk.

round 2
MindBloom Co. – Round 2 Blog Submission
Name: Suryansh Tiwari
College: Lucknow University
Date: 30 June 2025
Blog Title:
The Toll We Pay with Our Minds, Not Our Wallets
Meta Description:
We track expenses like bills—but what about the burnout we can’t invoice? Learn how Calm Capsules help you rest, reset, and reclaim your mind.
The Stress You Don’t See on Bank Statements
It's easy to measure what comes out of your wallet. Rent, EMIs, food delivery—it all adds up. But what about what you lose mentally? The sleepless nights. The overthinking. The days where you’re physically present but mentally worn out. That, too, is a cost—only this one doesn’t come with a receipt.
Wake up. Check your phone. Scroll through bad news and someone else’s highlight reel. Think about everything you should’ve done already. Then try to function on five hours of broken sleep, caffeine, and pressure. It’s not just hustle anymore—it’s survival. And no, you're not weak for feeling tired. You're human.
Break the Loop, Not Your Brain
That’s where Calm Capsules come in. Powered by ashwagandha and chamomile, these capsules are designed to help your nervous system cool down—naturally. No drowsy crash, no chemical fog. Just better sleep, balanced emotions, and fewer 3 AM breakdowns. Because solving burnout isn’t about grinding harder it’s about resting smarter. Try Calm Capsules and start showing up for your life with more focus, more clarity, and a lot less mental tax.