Brand You Toolkit

🧠 Problem
Early professionals, students, and freelancers often have skills—but lack the tools to present themselves confidently. From unclear elevator pitches to weak LinkedIn profiles, personal branding remains an overlooked skill in the early career journey.

💡 Solution
The Brand You Toolkit is a self-serve, downloadable resource that helps individuals build their personal brand from the ground up. It guides users through:

🎤 Elevator Pitch Builder – Craft a memorable 60-second story

💼 LinkedIn Optimizer – Improve visibility with actionable tips

🧳 Portfolio Format Selector – Choose the right format for your industry

🎨 Website Templates – Ready-to-use personal website layouts

📂 Proof of Work Guide – Learn to showcase work with real impact

🎯 My Role
Conceptualized and created the full toolkit

Designed content, visuals, and layout using Notion, Figma, and Canva

Piloted the toolkit with 100+ students and freelancers from Tier 2/3 cities

Created a feedback loop to refine content and increase usability

📈 Impact
100+ downloads in the first 4 weeks

85% of users reported feeling more confident applying to jobs

Positive feedback from mentors and placement officers

✨ Why It Matters
This project reflects my strengths in career mentorship, communication strategy, UX thinking, and product design. It’s a passion project rooted in real career struggles—and a practical solution that empowers users to build a brand that speaks before they do.