Project

UGC Campaign for D2C Skincare Brand

Helped the brand reach 1M+ cumulative views across platforms and increased their Instagram engagement rate from 1.8% to 4.5%.
#UGC #Skincare Brand #Instagram Reels #Short-Form Content
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Project Overview

Created 10+ short-form videos (Reels and YouTube Shorts) for a natural skincare brand targeting Gen Z users. Videos included tutorials, before-after transformations, testimonial voiceovers, and trend-based transitions. Delivered fully edited vertical videos optimized with captions and CTAs, and consulted the brand on caption strategies and hashtag buckets.

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