TideTrend - the strategic revamp

Glowverse isn’t just a skincare brand, it’s a movement for Gen Z that celebrates every pore, patch, scar, and story. Born from the idea that skincare should feel like self-empowerment, not perfection, Glowverse breaks away from airbrushed ads and hollow jargon. This campaign brings the brand to life through three bold, emotionally resonant video ads built for Instagram Reels and YouTube Shorts. Each piece uses storytelling, humor, and myth-busting to cut through the noise, create real connection, and build a digital world where skin is embraced not filtered.

This strategic revamp repositions TrendTide as a bold, inclusive, and sustainability-forward brand for Gen Z and Millennials. Through data-driven insights and the application of core frameworks like BCG Matrix, Porter’s Five Forces, and Brand Positioning, we identified growth opportunities and refined our competitive edge. Our creative marketing campaign bridges fashion with purpose, amplifying TrendTide’s voice on digital platforms, enhancing consumer loyalty, and driving brand recall in a cluttered fast fashion market.

“This project is part of a three-round content writing competition hosted by Unstop and MindBloom Co., focused on mental wellness branding, product storytelling, and audience-focused marketing.”

A clean, modern learning platform UI showing your course progress, “Continue Watching” lessons, mentors to connect with, and friends list. It has a left sidebar for navigation, a top search bar, a motivational user profile with a progress chart, and quick actions to join courses or follow mentors.