Project

TrendTide Reimagined: Weaving a Sustainable Future​

This project details a comprehensive marketing and brand revitalization strategy for TrendTide Clothing Co., a Mumbai-based fast fashion brand facing a significant 22% sales decline. The strategy focuses on repositioning TrendTide as India's leading 'Mindful Fast Fashion' brand, addressing critical consumer demands for quality, sustainability, and inclusivity, while leveraging digital innovation to recapture Gen Z and Millennial audiences.
💡 Innovative
#Case Competition #MBA #Marketer's Masterpiece Challenge #Wooble
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Project Overview

TrendTide Clothing Co., a prominent Indian fast fashion brand, has experienced a challenging period marked by declining sales, eroded brand trust, and disengagement from its core youth audience. This portfolio project presents a strategic overhaul designed to reverse these trends and re-establish TrendTide's market position.


Drive link to documents : https://drive.google.com/drive/folders/14FFds3oi3PzrQ3u3p_492SjoslJNa2DR?usp=sharing


About the Creator

Krutika Thakre

Krutika Thakre

Architect of Data-Driven Business Strategies
Adaptability Active Listening BigQuery SQL Agile Canva for Content Change Management
Joined: May 2025

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