Redesign EcoFresh Mobile App - Sustainable Grocery Shopping Experience

Brand Project

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Wooble

Brand Project

Problem Solving
Premium

Project Description

Help EcoFresh, a sustainable grocery startup, redesign their mobile app to improve user engagement, reduce cart abandonment, and create a seamless shopping experience that promotes eco-friendly choices.

Project Details

Category

UI/UX Design

Difficulty Level

intermediate

Estimated Duration

4-6 weeks

Business Objective

EcoFresh aims to become the leading sustainable grocery platform by creating an intuitive, engaging mobile experience that encourages eco-friendly shopping habits and reduces food waste.

Problem Statement

Current app has 45% cart abandonment rate, poor user onboarding, confusing product categorization, and lacks features that promote sustainable shopping choices.

Technical Requirements

Figma/Sketch for design, Prototyping tools (Framer/InVision), User research tools, Analytics integration, Accessibility compliance (WCAG 2.1), Mobile-first responsive design

Career Opportunities

Potential Roles

UI/UX Designer Product Designer Mobile App Designer UX Researcher Design System Specialist

Target Companies

Shopify Airbnb Uber DoorDash Instacart Amazon Google Apple Figma Adobe

Salary Range

$70,000 - $120,000

Typical salary range for roles related to this project

Career Benefits

Skill Development

Build practical skills that employers value

Portfolio Building

Add real projects to your professional portfolio

Networking

Connect with industry professionals and peers

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