Project Overview
Crafted a comprehensive 30-day content plan for a cruelty-free beauty brand. The strategy included custom post templates, caption frameworks, and influencer scripts. I managed a product soft launch using UGC-style Reels, customer testimonials, and story series. Also redesigned Instagram highlights, bio, and grid layout. Focused on audience storytelling, visual cohesion, and measurable engagement using analytics tools like Meta Suite and IG Insights.
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