Project

Scaling ROAS for D2C Beauty Brand

ROAS improved from 1.8x to 4.5x in 3 months with 40% reduction in CAC.
💡 Innovative
#D2C #Performance Marketing #Meta Ads #Funnel Optimization
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Project Overview

Took over a D2C beauty brand struggling with high CAC and inconsistent sales. Restructured entire Meta Ads account with proper campaign objectives and audience segmentation.
Implemented A/B testing for creatives (reels vs static), experimented with UGC-style ads, and added retargeting layers using website events.
Created separate funnel stages with optimized copy and budget allocation per stage.

About the Creator

Sandeep Tiwari

Sandeep Tiwari

Performance Marketing Manager | Paid Media Specialist
No skills added yet
Joined: Apr 2025

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