7-Day Reels Challenge – Building Brand Voice

Ran a self-led 7-day Reels challenge for a new pet accessory brand. Focused on consistent brand voice, used trending audio with personalized storytelling, and added subtitles for accessibility. Each Reel had a clear CTA and was designed to test different formats (product demos, memes, behind-the-scenes). Measured success using Instagram insights and documented the entire process in a LinkedIn case study, which attracted outreach from other small brands.