Generated 2,500+ qualified leads at ₹35 CPL (40% lower than industry avg). Conversion rate from lead to enroll was 12%.
💡 Innovative
#Edtech
#Lead Generation
#Paid Funnel
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Project Overview
Created a paid lead gen funnel for a bootcamp offering career-switch programs. Designed Facebook lead ads integrated with CRM. Built automated email drips for nurturing leads post-click.
Used custom audiences and lookalike segmentation for better reach. Optimized campaigns using micro-goals and cost-per-qualified-lead KPIs.
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