Project

Lead Generation Funnel for Edtech Bootcamp

Generated 2,500+ qualified leads at ₹35 CPL (40% lower than industry avg). Conversion rate from lead to enroll was 12%.
💡 Innovative
#Edtech #Lead Generation #Paid Funnel
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Project Overview

Created a paid lead gen funnel for a bootcamp offering career-switch programs. Designed Facebook lead ads integrated with CRM. Built automated email drips for nurturing leads post-click.
Used custom audiences and lookalike segmentation for better reach. Optimized campaigns using micro-goals and cost-per-qualified-lead KPIs.

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