MindBloom Co. Campaign – Round 1 & 2

This project is part of the Write to Influence: The Word-Slinger Showdown organized by Unstop in collaboration with Wooble. Centered around MindBloom Co.—a fictional mental wellness brand—this campaign highlights original content that combines creative storytelling, strategic tone adaptation, and SEO-friendly writing. In Round 1, I rewrote two of MindBloom’s product descriptions: the CBT Thought Record Workbook and the Guided Meditation Audio Series. Each rewrite was designed to humanize the product, focus on emotional benefits, and connect deeply with mental wellness themes. A selected paragraph was further adapted into three distinct tones—Formal, Witty, and Gen Z—demonstrating content versatility and voice control. For Round 2, I developed a 300-word blog post on how the CBT Thought Record Workbook helps users reshape their day by reframing negative thought patterns. The blog follows a clear hook–problem–solution structure with three H2 headings for readability, and includes SEO-focused mentions of the product, a meta description, and a featured image. The content is designed to resonate with young professionals navigating anxiety, stress, or burnout. This project reflects my ability to write audience-targeted content, apply tonal flexibility, and balance clarity with creativity. It also demonstrates my understanding of digital storytelling, blog formatting, and brand-consistent writing—all within the scope of mental health sensitivity.

Gaurav Singh