Certified Content Strategy Specialist

Build content that connects, converts, and compounds—backed by strategy, not guesswork.

40 students enrolled 4.3 (9 reviews) 10 hours
Intermediate marketing Featured
Certified Content Strategy Specialist
Featured

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Join thousands of learners

₹2,499
10 hours of content
10 modules
Certificate of completion

About This Launchpad

This course helps you go beyond random posting and build a content strategy that actually works. You’ll learn how to create content that connects, converts, and compounds over time. From shaping your brand’s voice to using AI tools to speed up planning, writing, and design—this is where creativity meets clarity. Perfect for creators, founders, and marketers who want to build a strong presence across platforms without burning out.

What You'll Learn

By the end of this course, you will be able to:
Craft a complete content strategy aligned with your brand’s goals and audience.
Build strong content pillars that guide everything from reels to blogs.
Write persuasive content using frameworks like AIDA, PAS, and brand storytelling.
Repurpose content smartly across LinkedIn, Instagram, and more.
Use AI tools like ChatGPT, Notion, and Canva to plan, write, and design faster.
Set up an actionable content calendar you’ll actually stick to.
Measure what matters using simple analytics to track and tweak performance.

Launchpad Curriculum

Module 1: The Modern Content Strategy Blueprint

7 lessons
What Even Is Content Strategy Today?
Mapping the Buyer Journey
B2B vs B2C Content Game
Inside vs Outside India: What Actually Works?
Quickfire: How Agencies Strategize in India
Brand vs Campaign Content
Decoding Content Goals

Module 2: Storyselling & Copywriting for Attention

8 lessons
The Psychology of Scrolling
Frameworks that Sell
Emotion > Information
Long-form Copywriting
Short-form Copy: Headlines + Reels Scripts
Swipe File Building
Your 5 Hook Styles Template
Wrap Up Module 2

Module 3: Reels + SEO + AI: Omnichannel Growth Toolkit

2 lessons
What Even Is Omnichannel Growth?
Reels Writing: 3 High-Impact Structures

Module 4: Desi Meets Data: Using Metrics to Plan Your Next Post

0 lessons

Module 5: Cross-Platform Distribution Mastery

0 lessons

Module 6: Content that Converts (Not Just Gets Likes)

0 lessons

Module 7: Capstone: Build a Real-World Brand Content Plan

0 lessons

Module 8: Freelancing with Content Strategy (Bonus Masterclass)

0 lessons

Module 9: Portfolio Building on Wooble

0 lessons

Module 10: From Portfolio to Paycheck: Jobs, Interviews & Self-Pitching

0 lessons

Student Reviews

4.3 (9 reviews) View All Reviews
Phalgun Sharma
Phalgun Sharma
Solid foundation builder
4.0

Good value for the price. The content is well-structured and the support is responsive. Some areas could use more depth.

Jul 22, 2025
Neelima Suri
Neelima Suri
Best investment I've made
5.0

This course completely transformed my understanding. The instructors are incredibly knowledgeable and the content is perfectly structured. I went from knowing nothing to building real projects!

Jul 12, 2025
B
baby
Exceeded all expectations
5.0

I've taken many online courses, but this one stands out. The instructors are passionate, the content is up-to-date, and the results speak for themselves.

Jul 3, 2025
testxyz13
testxyz13
Highly recommended!
5.0

I was skeptical at first, but this course delivered beyond my expectations. The practical exercises and real-world examples made everything click. Worth every penny!

Jul 2, 2025
Ayan Mondal
Ayan Mondal
KIIT University
Recommended with suggestions
4.0

Good value for the price. The content is well-structured and the support is responsive. Some areas could use more depth.

Jun 14, 2025

Launchpad Details

Difficulty Intermediate
Duration 10 hours
Modules 10
Lessons 17
Category Marketing

Included Projects

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Weather Dashboard

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Redesign EcoFresh Mobile App - Sustainable Grocery Shopping Experience

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Help EcoFresh, a sustainable grocery startup, redesign their mobile app to improve user engagement, ...

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E-commerce Product Catalog

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Develop a product catalog system with search, filtering, and product details. This project will teac...

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Task Management App

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Build a comprehensive task management application with user authentication, task creation, deadlines...

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What's included:

  • • Included: Core projects for skill development
  • • Bonus: Extra projects for portfolio enhancement
  • • Optional: Additional challenges for advanced learners